::Hey Kid, Catch!


Greene::title    Super::bottle    Which::where    Episode::football    Polamalu::jersey    During::steelers

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"Hey Kid, Catch!" is the popular name for a television advertisement for Coca-Cola starring Pittsburgh Steelers defensive tackle "Mean" Joe Greene, which debuted on October 1, 1979, and was aired again several times, most notably during Super Bowl XIV in 1980. The 60-second commercial won a Clio Award for being one of the best television commercials of 1979.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

Officially titled "Mean Joe Greene" by McCann-Erickson, the ad agency that created the commercial (which was part of the "Have a Coke and a Smile" ad campaign), the set-up and payoff is classic simple advertising: Following a football game, a child (Tommy Okon) offers an injured Greene a Coke, prompting "Mean" Joe to grab the bottle and guzzle the entire contents, before turning to limp away. He then turns back toward the now-crestfallen child, smiles and tosses the kid his team jersey with the now-famous punchline, "Hey Kid, Catch!".<ref>{{#invoke:Citation/CS1 | citation |CitationClass=audio-visual }}</ref> The commercial was listed as one of the top ten commercials of all time by multiple sources, including TV Guide magazine. The ad was also shown in many other countries (including the UK) even where Greene was not well known.

The campaign's art director was Roger Mosconi, the writer was Penny Hawkey, and the singers of the "Coke and a Smile" jingle were Jim Campbell, Don Thomas, Liz Corrigan, Shellie Littman, Arlene Martell, and Linda November. The footage was shot in May 1979 in a small stadium in Mount Vernon, New York, and the commercial was released on October 1, 1979, on ABC's Monday Night Football, though its airing during the 1980 Super Bowl brought it the most attention due to the program's enormous audience.<ref>{{#invoke:citation/CS1|citation |CitationClass=news }}</ref><ref>{{#invoke:citation/CS1|citation |CitationClass=news }}</ref>

Greene later recalled that in filming the commercial, it took several takes to get his final line in the commercial right ("Hey, kid, catch!") "It's very hard to gulp down an entire bottle of Coca-Cola, and then speak clearly. The first three takes we did, when I finished the bottle, I looked at the kid and said, 'Hey, kid...Urrrp!' It wasn't intentional. I just couldn't say the line without burping."{{ safesubst:#invoke:Unsubst||$N=Cite quote |date=__DATE__ |$B= {{#invoke:Category handler|main}}{{#invoke:Category handler|main}}[this quote needs a citation] }}

Hey Kid, Catch! sections
Intro  In popular culture  References  

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