Amazon::javari    Endless::first    Title::category    Shoes::endless    Website::launches    Shoes::javari

{{#invoke:Infobox|infobox}} was an American electronic commerce (e-commerce) site owned by, focused exclusively on shoes and accessories.<ref name="techcrunch">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> Amazon closed on September 27, 2012 and directed its customers to<ref>{{#invoke:citation/CS1|citation |CitationClass=news }}</ref> was created in December 2006 by, as their first separate e-commerce brand.<ref name="review">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> Shoes are considered one of the fastest growing retail segments. In order to take advantage of the expansion of this new business category, a mirror website for Japan market, named Javari (, was created in March 2009.<ref>, Amazon launches accessories brand in Japan, Financial Times, March 23, 2009</ref>

On October 2009, Amazon launched in the United Kingdom, followed shortly by Javari sites in France ( and Germany (<ref name="review">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

It was announced on July 22, 2009 that would buy Zappos for $940 million in a stock and cash deal.<ref name = "CNet-McCarthy-2009-07-22" > {{#invoke:citation/CS1|citation |CitationClass=news }}</ref> sections
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