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Endless.com was an American electronic commerce (e-commerce) site owned by Amazon.com, focused exclusively on shoes and accessories.<ref name="techcrunch">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> Amazon closed Endless.com on September 27, 2012 and directed its customers to Amazon.com/Fashion.<ref>{{#invoke:citation/CS1|citation |CitationClass=news }}</ref>

Endless.com was created in December 2006 by Amazon.com, as their first separate e-commerce brand.<ref name="review">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> Shoes are considered one of the fastest growing retail segments. In order to take advantage of the expansion of this new business category, a mirror website for Japan market, named Javari (javari.jp), was created in March 2009.<ref>FT.com, Amazon launches accessories brand in Japan, Financial Times, March 23, 2009</ref>

On October 2009, Amazon launched javari.co.uk in the United Kingdom, followed shortly by Javari sites in France (javari.fr) and Germany (javari.de).<ref name="review">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

It was announced on July 22, 2009 that Amazon.com would buy Zappos for $940 million in a stock and cash deal.<ref name = "CNet-McCarthy-2009-07-22" > {{#invoke:citation/CS1|citation |CitationClass=news }}</ref>


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