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Relationship to identity::Choice

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Relationship to identity Choices, especially choices made by consumers, may carry symbolic meaning and speak to a person's self-identity. In general, the more utilitarian an item, the less the choice says about a person's self-concept. Purely utilitarian items, such as a fire extinguisher, may be chosen solely for function, but non-utilitarian items, such as music, clothing fashions, or home decorations, represent choices made with the person's identity in mind.<ref> {{#invoke:citation/CS1|citation |CitationClass=book }} </ref>


Choice sections
Intro  Types  Evaluability in economics  Number of options and the paradox of choice  Relationship to identity   Attitudes   Other uses  See also  References  External links  

Relationship to identity
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