Brighter is a Santa Monica-based internet and healthcare company that connects dentists, patients, and dental insurers. The company provides a "consumer-driven dental benefits experience" to patients covered by self-funded companies, and also licenses its platform to insurance carriers to administer dental plans more efficiently and offer patient-friendly services such as online and mobile provider directories, patient reviews, and online appointment scheduling.<ref>Brighter. About Brighter Brighter. Web. 6 Oct. 2015.</ref> Brighter's founder and CEO is internet entrepreneur Jake Winebaum.
Brighter has been profiled in several national publications, including Good Morning America,<ref>Good Morning America. How to Save Money at the Dentist. ABC News. Good Morning America, 7 Oct 2015. Web. 7 Oct. 2015.</ref> ABC World News with Diane Sawyer,<ref>Faris, Paula. ‘Real Money’ Tips to Make That Dentist Visit a Little Less Painful. ABC News. ABC News Network, 17 July 2013. Web. 27 Sept. 2013.</ref> The Los Angeles Times,<ref>Zamosky, Lisa. Cutting the Cost of Dental Care. Los Angeles Times. Los Angeles Times, 30 Aug. 2013. Web. 27 Sept. 2013.</ref> Bloomberg BusinessWeek,<ref>Clark, Patrick. A Dental Care Startup Sees Profit in Obamacare's Gaps. BusinessWeek. Bloomberg Business Week, 03 June 2013. Web. 27 Sept. 2013.</ref> Reuters,<ref>McBride, Sarah. Start-up Tries Tapping Market of Uninsured Dental Patients. Reuters. Reuters, 3 June 2013. Web. 27 Sept. 2013.</ref> and TechCrunch.<ref name="techcrunch">Empson, Rip. Brighter Launches A New, Free Version Of Its Dental Service To Bring Affordable Care To The Uninsured. TechCrunch RSS. TechCrunch, 3 June 2013. Web. 27 Sept. 2013.</ref>
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