Divergent spelling::Spelling


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Divergent spelling {{#invoke:main|main}} Divergent spelling is a popular advertising technique, used to attract attention or to render a trademark "suggestive" rather than "merely descriptive." The pastry chains Dunkin' Donuts and Krispy Kreme, for example, employ non-standard spellings.

Spelling sections
Intro   Spelling standards and conventions    Methods used to teach and learn spelling    Divergent spelling   Misspellings  See also  References  Further reading  [[Spelling?section=External</a>_links|External</a> links]]  

Divergent spelling
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