Aftermath::Paul is dead


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Aftermath In November 1969, Capitol Records sales managers reported a significant increase, attributed to the rumour, in sales of Beatles catalogue albums. Rocco Catena, Capitol's vice president of national merchandising, estimated that "this is going to be the biggest month in history in terms of Beatles sales."<ref>Burks, John. "A Pile of Money On Paul's 'Death'" Rolling Stone 29 November 1969:10</ref> The albums Sgt. Pepper's Lonely Hearts Club Band and Magical Mystery Tour, which had been off the charts since February, both re-entered the Billboard Top LP's chart.<ref name=schaffner>{{#invoke:citation/CS1|citation |CitationClass=book }}</ref>

The cover of a 1970 Batman comic book parodying the legend

Before the end of October 1969, several records were released on the subject—including "The Ballad of Paul" by the Mystery Tour, "Brother Paul" by Billy Shears and the All Americans and "So Long Paul" by Werbley Finster, a pseudonym for José Feliciano.<ref>Neely, Tim. Goldmine Standard Catalog of American Records 1950–1975 (2006): p. 404, 863, 1078</ref>

Terry Knight, a singer on Capitol Records, had witnessed the Beatles' White Album session during which drummer Ringo Starr had walked out and, in May 1969, released a song called "Saint Paul" about the impending break-up of the Beatles. The tune nosed onto the Bubbling Under Hot 100 chart at No. 114 in late June that year and was quickly forgotten until a few months later, when it was picked up by radio stations as a tribute to "the late" Paul McCartney.<ref>Terry Knight Speaks Blogcritics, 2 March 2004</ref>

A television programme hosted by celebrity lawyer F. Lee Bailey was broadcast on WOR in New York on 30 November 1969, in which Bailey cross-examined LaBour and other "witnesses" about the rumour, but he left it to the viewer to determine conclusions. When, before the recording, LaBour told Bailey that his article had been intended as a joke, Bailey sighed and replied: "Well, we have an hour of television to do; you're going to have to go along with this."<ref name=Allen/>

Both Lennon and McCartney subsequently referred to the legend in their music: Lennon in his 1971 song "How Do You Sleep?" (describing those who had spread the rumour as "freaks"),<ref>Coleman, Ray. Lennon. McGraw-Hill; 1985. ISBN 978-0-07-011786-0. p. 462.</ref> and McCartney with his 1993 live album titled Paul Is Live (parodying the Abbey Road cover and its clues).<ref>"Paul Is Live", Photos of unique Beatles rarities: Website, Retrieved 19 Sep 2010</ref>

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