::Mass media


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The mass media are diversified media technologies that are intended to reach a large audience via mass communication. The technologies through which this communication takes place vary.

Broadcast media transmit information electronically, via such media as film, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication. Internet media comprise such services as email, social media sites, websites, and Internet-based radio and television. Many other mass media outlets have an additional presence on the web, by such means as linking to or running TV ads online, or distributing QR Codes in outdoor or print media to direct mobile users to a website. In this way, they can utilise the easy accessibility and outreach capabilities the Internet affords, as thereby easily broadcast information throughout many different regions of the world simultaneously and cost-efficiently. Outdoor media transmit information via such media as AR advertising; billboards; blimps; flying billboards (signs in tow of airplanes); placards or kiosks placed inside and outside of buses, commercial buildings, shops, sports stadiums, subway cars, or trains; signs; or skywriting.<ref name="Mass Media"/> Print media transmit information via physical objects, such as books, comics, magazines, newspapers, or pamphlets.<ref>Riesman et al. (1950) ch.2 p.50</ref> Event organizing and public speaking can also be considered forms of mass media.<ref name="buzzle" />

The organizations that control these technologies, such as movie studios, publishing companies, and radio and television stations, are also known as the mass media.<ref name="dictionary"/><ref name="Arguing for a general framework for mass media scholarship"/>{{ safesubst:#invoke:Unsubst||$N=Request quotation |date=__DATE__ |$B= {{#invoke:Category handler|main}}[need quotation to verify] }}

Mass media sections
Intro   Issues with definition    Forms of mass media    Purposes    Professions involving mass media    History    Influence and sociology    Ethical issues and criticism    Future    See also    Notes    References   [[Mass_media?section=</a>_Further_reading_|</a> Further reading ]]   External links   

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