::Juicebox (container)


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A juice box

A juice box, also called a carton or popper, is a small container used to conveniently carry and consume drinks (most often juice). They are frequently made of paperboard with an aluminum foil lining, but variations exist. Juice boxes are most popular with children, although other uses include emergency drinking water and wine.

Ruben Rausing first created a product in 1963 that consisted of a box that would be used for containing liquids, more specifically, milk. His creation was named the Tetra Brik, and gained popularity because the product was efficient and a major space saver compared to the canisters that were previously used. The juice box was officially incorporated in the U.S. market in 1980. After its introduction, the product gained almost instant popularity and the market began to grow at a fast rate. According to an article on the website E notes, in 1986, only six years after the product’s introduction, juice boxes accounted for 20% of the United States juice market{{ safesubst:#invoke:Unsubst||date=__DATE__ |$B= {{#invoke:Category handler|main}}{{#invoke:Category handler|main}}[citation needed] }}, as more and more companies were introducing their own lines of juice boxes.

Juicebox (container) sections
Intro   Packaging and marketing   References   External links   

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