EID in Business Literature::Experiential interior design
Design::values Design::human Interior::these Schmitt::which Approach::interior Brand::approach
EID in Business Literature For the first time, Schmitt<ref>Schmitt, B. (2004). Visual Identity and Experience Dimensions in the International Luxury Hotel Industry. New York: Columbia Business School</ref> propose a new design-thinking process to link the interior design practice to a modern business issues so-called customer experience. In this way, EID goes beyond the providing pure sensory experience in commercial place by addressing entire functional, emotional, behavioral, social, and symbolic concerns in design. EID does not address a specific style of design, but it emphasizes on a design thinking process in which customers' experiential needs are prioritized. Marketing literature has demonstrated that experiential values perfectly differentiate the offerings.<ref>Kim, J. B., Koo, Y., & Chang, D. R. (2009). ‘Integrated Brand Experience through Sensory Branding and IMC’. Design Management Review, 20 (3), 72-81.</ref> EID helps firms providing symbolic meanings, differentiating brand, and communicating values with unique (branded) environmental experience. The values that associate with this positive experience easily intensify loyalty and fervent advocacy.
Experiential interior design sections
Intro The Elements of EID The Outcomes of EID EID in Business Literature References
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